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Wednesday, April 19 • 10:30am - 11:15am
To Buy Or Not To Buy: What Influences Consumers During The Shopping Process?

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What makes consumers choose one business over another and how can you increase your chances of being chosen? Learn how consumers are searching for your business, why they make the moves they make and what ultimately pushes them to make a purchase. Want to discover how consumers make that important decision “to buy or not to buy”? We will share the best practices to help local businesses get found and turn consumers into customers.

Speakers
avatar for Jayson Griffith

Jayson Griffith

Executive Market Manager, YP Marketing Solutions
Jayson brings over 13 years of digital media expertise as a Sales Leader for YP with a proven track-record of delivering new business prospects, customer engagement and revenue growth for 7 markets coast-to-coast. Prior to YP, Jayson was a leader in Dex Media Advertising; he has an extensive background in Search Engine Optimization and Search Engine Marketing. With the overall objective to drive down CPL with positive impact to Customer Acquisition cost as an end... Read More →


Wednesday April 19, 2017 10:30am - 11:15am
Workshop Room 5